Social Media Manager

Social Media Manager

Job Type – Permanent, Hybrid

Location – Central Support, Hemel Hempstead – with some travel to our amazing parks

What we need, in a nutshell:

You will champion the Discover Different brand ethos, leading the charge in creating, curating, and managing dynamic social media campaigns.

Who are we?

We are a dynamic and growing company, shaking up the Great British holiday. With 27 amazing UK resorts, we pull out all the stops and add the bells and whistles to give our guests the holiday of a lifetime.

What you’ll be doing:

This role combines creativity, strategic thinking, and a passion for storytelling to drive engagement, expand reach, and align with public relations (PR) initiatives. The manager will oversee all organic social media activities, foster meaningful connections with the Away Resorts audience, and contribute to the brand's overall narrative.

Key responsibilities:

If you can match the skills, experience and qualities listed below, we’d love to hear from you:

• Develop and implement comprehensive social media strategies that align with the Discover Different brand vision and broader marketing goals.
• Identify opportunities to highlight unique brand stories that reflect the Discover Different ethos.
• Lead the creation, curation, and scheduling of organic social media content across all relevant platforms (e.g., Instagram, Facebook, TikTok, X, LinkedIn, Pinterest, YouTube) for each area of the business (Holiday home sales, holidays and owners)
• Collaborate with design, copywriting, and video teams to produce high-quality, engaging content that resonates with diverse audiences.
• Maintain a content calendar to ensure consistent posting cadence and a cohesive brand narrative.
• Partner with the PR team to amplify key campaigns, events, and announcements on social media.
• Identify influencers, advocates, and brand ambassadors who embody the Discover Different spirit, building relationships to enhance Social and PR efforts.

Skills, experience and qualities you’ll need:

• Minimum 2-3 years in a similar role
• Ability to craft and execute strategies that drive measurable business outcomes.
• Strong ability to present and to stakeholders in a clear and exciting manner.
• Experience working in cross-functional teams and managing external agencies or partners.
• High level of accuracy in campaign and creative execution, monitoring, and reporting.
• Keen interest in staying updated on social trends, perhaps with your own personal accounts too.
• Strong storytelling and content creation skills with a passion for social media.
• Proven track record of successfully managing organic social media accounts.
• Experience integrating PR and social media strategies to amplify brand reach.
• Proficiency in social media analytics tools and reporting.
• Collaborative mindset and ability to thrive in a fast-paced, creative environment.

It’s the icing on the cake, if you have worked in a similar role on a holiday park and have coaching and mentoring experience.

What we can offer you:

This is a chance to use and stretch your skills set and build your career in one of the fastest growing and most exciting holiday companies in the UK. Additional benefits include:

• Bonus Scheme
• Enhanced Family Benefit
• Employee Discount Scheme - Perkbox
• Life Insurance
• Discounts on Away Resorts Holidays
• On Park Discounts
• Awards and Recognition

Our Promise to You

Holiday Heroes come with all sorts of different super-powers, and we welcome them all!

We embrace diversity, inclusion, and equal opportunities. From our investors to our teams, we love that everyone comes from different backgrounds, allowing us to grow and inspire each other. We’ll never accept any form of discrimination, and we’ll forever strive not just for our product to be unique but our people too. After all, wouldn’t it be boring if we were all the same? In short, we want you to bring your whole self to work!