Senior Digital Marketing Officer

Senior Digital Marketing Officer | London | Full Time | Hybrid | up to £45,000

Our client is seeking an experienced and energetic Senior Digital Marketing Officer to join its dynamic marketing team. Reporting directly to the Head of Marketing, you will focus on data-driven decision-making, digital campaign management, and content creation to drive growth, boost engagement, and maintain our client's reputation as a leader in the property management sector.

You will be the marketing team's technical lead, driving improvements in the company's digital presence, communications, and analytics, optimising campaigns, and utilising data-driven insights to improve the organisation's overall digital strategy.

Your role will blend technical expertise, analytical precision, and creative support, making you an essential link between the technical and creative aspects of the marketing function, and supporting the internal wider team.

This role is ideal for a tech-savvy, proactive, and data-driven digital marketer with a creative edge who thrives in a fast-paced, dynamic, rewarding environment. If you're eager to make a significant impact in a growing organisation, this could be the perfect next step in your career.

The role will be office-based for initial training so a commutable distance to London is essential. All staff are currently hybrid working with attendance in the Wimbledon office 1-2 days per week.

Are you the right person for the job?

• 6+ years of relevant experience in digital marketing roles, with demonstrated expertise in campaign management, content creation, and website optimisation
• A strong academic background, preferably with a 2:1 degree in Marketing, Business, or a relevant related field
• Proficiency in Pivot Tables, advanced filtering, and advanced formatting
• Advanced knowledge of CMS platforms (e.g., Umbraco) and CRM systems (e.g., Dynamics 365)
• Strong knowledge of Google Search Ads, Meta Ads, LinkedIn Ads, and SEO principles
• In-depth experience with Google Analytics 4 and Google Tag Manager
• Solid understanding of the end-to-end tracking pipeline, including UTM parameters, Google/Pixel tags, and Google Analytics implementation
• Basic understanding of web principles, with the ability to accurately and succinctly communicate bugs and technology-based improvements to developers
• Proven ability to create multimedia content using Adobe Creative Suite, Canva , Survey Monkey, and other design/relevant Marketing tools
• Advanced Excel, UTM tracking, and analytics expertise
• Strong writing, creative design, and audience engagement abilities
• Excellent stakeholder management and multitasking in fast-paced settings

Responsibilities

Digital Campaigns & Content Creation

• Develop and execute targeted digital ad campaigns on platforms like LinkedIn, Google, and Instagram to drive brand visibility and ticket sales
• Design creative assets (banners, social posts, videos) using tools like Adobe After Effects, Photoshop, and Canva
• Create segmented, personalised email campaigns via Dynamics 365 CRM and Dotdigital, optimising performance through OR and CTR analysis
• Produce accessible, audience-friendly content on complex topics

Website Management & SEO

• Oversee website updates, bug fixes, and new features with external developers while ensuring content accuracy
• Enhance SEO rankings through keyword optimisation and fresh, engaging content
• Develop cross-promotion strategies across TPI's offerings (training, qualifications, events)

Data Analysis & Reporting

• Analyse marketing performance and traffic using Excel, Google Analytics, and UTM tracking
• Support key initiatives like the Service Charge Index with data analysis
• Monitor events via Google Tag Manager and deliver actionable insights through detailed reports

Event Ticket Sales

• Promote events through targeted social media and email campaigns
• Design motion-graphic banners and event materials, collaborating with design teams
• Optimise email engagement with dynamic content and A/B testing

Collaboration & Stakeholder Engagement

• Partner with internal teams, external developers, and agencies to implement marketing strategies
• Provide strategic support to the Head of Marketing through data-driven insights
• Contribute to ad-hoc projects, including policy campaigns

What can you expect in return?

• Hybrid working
• Pension and option for private medical and cash back benefits
• Close to local transport
• 25 – 30 days Holiday entitlement dependant on service
• Additional Christmas shutdown and birthday off
• No weekends or bank holiday working
• Quarterly Work events – team away days
• In house training, as required

Our client is an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

What's next? It's easy! Click “APPLY” now! We can't wait to hear from you!

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